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Why are waiting lists for luxury watches getting even longer?

Collectors can queue up to 10 years for the most exclusive

Rolex, Patek Phillipe or Audemars Piguet

Why are watches so hot today? More millionaires in the world – who invest in timepieces as they do cars and art
and more customers splurging on fashion instead of travel amid the pandemic
Often, only VIPs with a strong purchase history with the brand can buy the most in-demand Swiss watches
as companies combat flippers and a thriving second-hand market

The Rolex Daytona, Patek Philippe Nautilus and Audemars Piguet Royal Oak are three of the world’s most popular watches at the moment – with waiting lists up to 10 years long at many retailers. In fact, the way things are, you won’t even get on a list unless you are already a VIP client with a substantial purchase history or are extremely well-connected in other ways.

For these highly desirable brands, substantial waiting periods are also spilling over into many other, if not all models – and the situation is global. Forget about travelling to Switzerland to have a better chance to pick up the most popular timepieces.
HBL wants to help you find your favourite one/s.

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The Team

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Livia de Andrés Seoane
Livia de Andrés SeoaneVP HBL LUXURY WATCHES
La Coruña / Spain
Hendrick Henningson
Hendrick HenningsonOwner / CEO
Global
Thomas Reinshagen
Thomas ReinshagenHBL Partner
Zürich
Raffaella Solfanelli
Raffaella SolfanelliHBL Partner
Malaga Spain