At HBL | Henningson Black Level, we don’t follow trends, we partner with the people who rewrite them. Few individuals embody this more powerfully than Agnes Wade: international model, actress, mentor, and visionary entrepreneur.
More than a client, Agnes is a partner. More than a brand, she is a force.
Her journey, recently featured in the article “Agnes Wade: Where Power Meets Elegance”, captures a bold new era in the luxury space, one led not by aesthetics alone, but by identity, integrity, and intention.
Raised between cultures and shaped by resilience, Agnes Wade didn’t wait for a seat at the table, she built her own. Her refusal to be defined by outdated beauty standards became the catalyst for a wider movement: one that champions authenticity, inclusion, and elegant empowerment.
From the runway to the boardroom, Agnes brings clarity and vision to everything she does. Her signature philosophy, Empowerment Through Elegance, is the foundation of a brand that is as emotionally intelligent as it is visually iconic.
Her upcoming beauty collection, featuring inclusive lipstick shades and universal skincare, and her fashion line in development are more than products, they are statements. They speak to those who’ve long been unseen by the industry, offering not just visibility but voice.
A Strategic Alliance with Purpose
At HBL, we are proud to stand alongside Agnes as her global strategy and expansion partner, working in close collaboration with TMConseil, our trusted communications and brand identity agency.
Together, we are supporting Agnes in shaping a business that is:
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Rooted in authenticity
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Driven by cultural relevance
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Scalable across international markets
This partnership is a masterclass in how luxury can evolve when it’s backed by strong creative vision, bold leadership, and multidisciplinary strategy. We’re not just building a brand, we’re curating a legacy.
Why Agnes Wade Represents the Future of Luxury
In a marketplace that increasingly demands emotional connection, ethical clarity, and cultural nuance, Agnes Wade is exactly the kind of voice the industry needs.
She’s not here to fit the mold. She’s here to reshape the blueprint, and elevate everyone who has been left outside of it.
Her work aligns perfectly with HBL’s belief that luxury must expand, in meaning, in reach, and in responsibility.
The New Luxury Is Human
Agnes Wade doesn’t just wear elegance, she lives it, leads it, and shares it.
At HBL, we are honoured to walk beside her as she builds something extraordinary. Because this isn’t just about products or press. It’s about building something that matters to the market, to the culture, and to the people watching the fashion and beauty industries through a new, more conscious lens.
